Greys manufactures a range of high quality fly, sea, coarse, predator and carp fishing tackle for discerning anglers across Europe, enabling them to explore and discover new experiences through their fishing adventures.
Founded in 1968 as ‘Greys of Alnwick' by passionate angler Malcolm Grey, the company quickly forged a strong reputation with anglers by launching a range of high performance mid-market fly rods including the iconic ‘Kielder' fly rod series.
Fly line, reels and apparel soon followed as well as market expansion into carp and sea fishing with the ‘Power Play' carp rods and ‘Hi-Power' sea rods. These developments broadened angler awareness and established Greys as one of the most popular and respected fishing tackle brands in the UK.
The House of Hardy acquired Greys of Alnwick in 1999 after identifying a strategic opportunity to compete in complementary areas of the tackle market. The Greys GRX fly rod was one of the first designs under new ownership and quickly became the best-selling fly rod in the UK.
Throughout this period the Greys brand continued to succeed with its reputation for innovation, quality, reliability and value. Many of the Greys products such as the GRXi, Prodigy, and Apollo remain popular with anglers today.
The significance and value of the Greys brand to anglers and to the House of Hardy was recognised in 2003 when the House of Hardy was renamed Hardy & Greys Ltd.
Technology remains critical to the Greys brand. In 2012, the launch of the Toreon ‘nano' particle carp rods solidified its reputation for applying innovation to create a performance advantage for the angler.
In 2013, Greys became part of the Pure Fishing family, invigorating a focus on global market presence and maximising the technical expertise for which the Greys brand is known.